Responsable des admissions

Purpose of Role
This is a senior role, responsible for attracting and driving student enrolments to meet
ambitious targets, building relationships with prospective families, and collaborating with all
stakeholders involved in the admissions process. The role will oversee lead conversion
(generated by our marketing team) to enrolment. This is a role for someone who is a natural
leader, performance-driven, and comfortable with using data strategically.
The Head of Admissions reports solid into the Head of the school and has a functional
reporting to the Regional Head of Admissions.
The Head of Admissions is a member of the School Senior Leadership Team.

Key Responsibilities
Recruitment and enrolment management:
Advise prospective parents & stakeholders on our value proposition (profile,
programme, fee structure and all services provided) across all sales channels.
Primary responsibility of implementing the Schools Admissions process, including the
nurturing of the sales funnel (at all stages), guaranteeing the best family experience
journey, customer service, negotiation, and objection handling, commercial scripts,
and parent communications.
Make the adequate follow-up to all potential leads to warm the prospective sales
(through school tours and meetings) and convert them into new enrolments.
Create, organise, and deploy innovative open days and recruitment events (virtual and
presential), as well as admissions meetings, while displaying an excellent customer
experience service.
Support the School responsible in carrying out assessment of prospective students
per the admissions policy.
Implement all policies and documentation related to student admissions (including
toolkits, templates, scholarship programmes), with the support of stakeholders
following ISP guidelines, to ensure consistency in admissions standards and
processes.
Monitor and develop lead generation activities, work with the ISP Heads of Marketing
and Admissions, to ensure admissions targets are met.
Work with the Head of School and SLT to develop appropriate programmes and
campaigns, such as referral schemes, scholarships, or working with feeder schools.
Regularly review and develop admissions documents, parent communication
platforms and templates, and marketing collaterals to ensure accurate information
and best practice.
Ensure that the school implements ISP customer service and customer experience
standards and conducts regular trainings and refresher trainings for all admissions
team front facing staff.

Networking & Building relationships:
Develop and nurture mutually beneficial relationships with feeder schools, nurseries,
universities, local businesses, government entities, education agents and other
organisations to maximize student recruitment and retention at the school.
Support the Head of School with participation in relevant national and regional
conferences, events, and competitions to raise the profile of the school, students, and
faculty.
Work with parent-facing administrative staff closely, to ensure an outstanding
coordination among all internal stakeholders involved in the process and that first
impressions of the school are excellent leading to positive visitor experience.
Advise on effective continued support and communication to new families after
students enrol at the school - ‘after sales care’.

Enrolment targets & Data management:
Work closely with the school leadership team to establish recruitment and retention
targets: by analysing the demand appetite, enrolment data and identification of trends.
Lead and prepare comprehensive reports based on data analysis and provide
recommendations for adjustments to recruitment tactics, customer excellence and
operational efficiency.
Maintain the CRM system by ensuring it is up to date, accurate and effectively utilised
for tracking and managing student prospective information.
Take ownership for agreed retention targets.
Ensure school has clear retention data and targets to work towards.
Ensure school meet retention targets by developing and implementing a structured
and personalised approach to retaining existing families based on gathering the
appropriate information and early identification of at-risk families with a clearly
thought-out action at the school.

Skills, Qualifications and Experience
Bachelor’s Degree from a relevant field (business administration or similar).
Preferably multilingual (French and English are a must).
Familiarised with both, Geneva, and international markets (demographical, social, and
cultural knowledge).
Demonstrable experience in the commercial “service” sector (ideally in the
educational sector and the student recruitment, enrolment, and retention fields, but
not a “must”).
Strong data management, analytical skills, and proficiency in technology for
accurately organising, analysing admissions data, generating reports, and ensuring
compliance with data regulations.
Experienced in managing a CRM system (HubSpot or Salesforce, preferred).
Articulate, communicative, and able to present information in a concise and
professional manner.
Organisation skills: well organized and able to prioritise tasks.
Excellent skills in Customer Experience.
Critical thinking.
Leadership skills: ability to manage self and a team effectively and work in cross
functional teams.
Ability to initiate opportunities for self and others and to find solutions to ensure tasks
are completed within specified timescales.
Ability to negotiate, persuade and motivate others.